ALANYTICS SERVICES
What we do
Alanytics was created to provide our customers with the best of both worlds in service: small, dedicated staff with world-class expertise. We cut away the noise and complications that come with hiring a more traditional consultancy. At Alanytics, we are completely dedicated to you and your business. We achieve that by being small, nimble, and simply loving what we do and caring a lot about you and your business.
DIGITAL ANALYTICS
Discover
Analytics is confusing, time-consuming, and difficult to translate to business impact. Understanding your customer’s journey is critical for making strategic marketing and business decisions. That path only becomes clear when you have the "holy trinity" of analytics: actionable, accessible, and accurate.
​
Alanytics empowers your business by utilizing the 3 A's to create a holistic view of your customer and their path to conversion in the funnel. Utilizing our "head-to-tail" approach, we help you build a sound analytics data infrastructure, transform the data into actionable insights, and utilize those insights for strategic business decision making.
​
Some shops focus only on expertise with one analytics tool, such as Google Analytics. At Alanytics, we have amassed expertise in many data tools to be able to provide you top-tier service with whatever stack you are using. Google Analytics, Amplitude, Mixpanel, Adobe Analytics, Heap, Segment, Tealium, Google Tag Manager, etc. We have you covered.
​
VOICE OF CUSTOMER
Listen
Data only tells us one side of the story. Often times, we don't take the time or space needed to listen to our most valuable users. What do they want? What problems are they facing with our product? What do they love?
​
We use Voice of Customer (VoC) data to listen to your customers. Then, we leverage that research with our quantitative data to paint a holistic picture of your customer and the user journey.
SITE OPTIMIZATION
Activate
Alanytics is truly a "head-to-tail" service, and we tie that together here. Leveraging your digital analytics data, we build a product strategy and growth map to help your product and business ascend to new the next level and beyond. At Alanytics, we have practical, real-world experience optimizing the funnel from top to bottom to drive revenue and ROI.
​
Through an iterative approach build on efficacy and efficiency, we partner with you to build smart tests that maximize your key conversion goals, and ultimately, revenue. The result: we help you transform your product to drive more users into the key parts of the funnel that drive your business.
​
SEO is more than having great keywords and site meta data. Great SEO comes from leveraging your content, page performance, site structure, and leveraging outside factors to ensure your content ranks at the top of Google search. Our goal here is to ensure you achieving maximum organic site traffic.